Are we preparing Young India for global competition?

September 24th, 2019

Dr Garima Sachdeva, 
Assistant Professor,
 BBA Department

India falls in the slab of one of the most populated countries of the world. Our economy is yet emerging, and the county is still developing.

Our country has been blessed by the youth population. Out of 100% of the country’s population 68% is between the slabs of 18 to 30 years.

Thus youth empowerment is essential, necessary and the need of the hour. Empowering youth does not only mean providing the youth with job opportunities and equal rights; the picture is beyond that and effective educational system is extremely necessary.

Educational system is a means by which a country can prepare the students for the global completion. Talking about Indian educational system the teachers teaching in the government schools are under qualified and unaware of current teaching methods and tactics. Also the major downside of the prevailing education is that it is not easily affordable nowadays. In India more than 47% people are living below the poverty line and therefore cannot afford education even at primary level. Also the marking systems in the current pattern of education are prevailing and dynamic across different states which increases dissatisfaction in the students and demotivates them.

There is a dire need to think out of the box if we want to make new inventions, bring positive changes in the society and prosper at a personal level. However, unfortunately our schools train us otherwise. They tie us to a set study schedule and keep us so busy with completing the assignments and learning theoretical lessons that there is no room left for creativity. The Indian education system must be changed to make way for creative thinking. Schools must focus on activities that challenge the student’s mind, hone their analytical skills and invoke their creative thinking ability. This will help them perform better in different fields as they grow up.

There are several ways which can improvise the health of Indian education system.

There should be adequate emphasis on adult education as it is necessary to teach guardians and parents firsts in order that they become keens towards their wards education, roles of private institutions should be restricted so that the dependence on them is minimized and educational loans should be made cheaper and easier.

We should do a research on all the different kinds of education systems that our present in different developed nations and should try to adopt the best qualities that may prove to help our system getting much better.

Reducing the burden of homework and stress on the students and promoting creativity & self-development in the system, adopting appropriate measures to check the skills and qualifications of the teachers as well to reduce the number of unskilled and unprofessional teachers, also broader categorizing of the courses must be done and implemented to distribute the students in courses based on their interest and skills right from teenage and last stopping the spread of this education system as a business or an industry.

So ultimately just pointing out the problems can’t help in changing a whole system also that’s present for so many years now, it’s time to act NOW.

Human Resource Practices and Employee Performance

September 24th, 2019
Dr Prabal Chakraborty,
Assistant Professor, BBA Department

The success and failure of organizations are basically dependent on employee performance. Successful firms have realized that human resource is one of the most critical factors affecting organizational performance regardless of the nature and size of a firm, the achievement of its objectives depends on the attitude and behavior of its employees. The planning and evaluation of employees in an organization requires comprehensive human resource management practices.

Job rotation involves the horizontal movement of an employee from one job, task or department to another in a firm. In such cases, workers are systematically transferred from one job to another suggests that job rotation is carried out with the aim of allowing the employee to gain skills, knowledge and awareness.

Employee Engagement is the extent to which employees are committed to the organization. It is an attitude which encourages the employee to go beyond his/her basic job description.

Leadership an effective leader creates a vision of the future and motivates and inspires employees to engage with that vision. An organizational leader provides direction to employees for efficiently accomplishing the firms’ objectives. Leadership encompasses persuasion and the ability to recognize, affirm and enhance the performance of team members.

Organizational Politics by some employees do not believe in hard work. These employees use politics for securing their jobs. In many cases, employees are involved in organizational politics for gaining attention of their superiors.

Harassment in workplace in any form is not permissible. It is an unwanted behavior on grounds of race, gender, religious beliefs and so on. The most common form of harassment is sexual harassment with female employees in the workplace. Unfortunately, sexual harassment is very common in organizations.

Employee performance involves the execution of defined duties, meeting deadlines, competence of the workforce and the efficiency in work operations. In other words, good employee performance requires workers to execute their job related activities efficiently.

Harassment at the workplace sometimes leads to absenteeism. Employees who are regularly harassed at work have high absenteeism. Regular absenteeism has a direct impact on employee performance.

Therefore, HRM practices are significantly associated with Leadership styles and Employee trust partially mediated the relationship of HRM practices and Leadership styles. It can be inferred from these results that HR system must analyze and defy basic leadership role components to confirm that they support the company strategy requirements. The leadership roles must be created to produce the maximum level of output for the division and the individual leader.

An organization can develop leadership capacity within by creating in an environment where employees trust their leadership and organization.

IFRS (International Financial Reporting System): A way ahead

May 9th, 2019

Ms. Meenakshi Chopra Assistant Professor

Economic development of any country needs a well built financial reporting system supported by good governance, clearly stated quality standards and an organized regulatory framework. Major changes in the global economic scenario have been observed in last decade. World is not restricted/confined to boundaries given in the maps rather it is now being considered as a global village. One of the major requirements for survival in this competitive globalised economy is to have a good financial reporting system.

Different set of accounting & reporting rules and regulations are followed by different countries. Any organization who decides to raise funds from the markets other than the country in which it is located, the rules and regulations of that other country will apply , which in turn will necessitate understanding of differences between the rules governing accounting & financial reporting in that foreign country as compared to its own country of origin. Overseas investors would like to compare financial statements based on similar accounting standards. This has led to the growing support for an internationally accepted set of accounting standards so as to overcome conflicts and discrepancies across different countries for cross border filings. There is a great need or urge to have a uniform framework of policy which will be well defined and structured. To resolve this issue International Financial Reporting Standards (IFRS) have formulated as a common global platform for business affairs so that entitie’s accounts are understandable and comparable globally.

The convergence of standards is a beneficial process that attracts the free flow of global investment and achieves considerable benefits for all capital market stakeholders. It enhances the ability of investors to compare investments on a global basis and hence reduces the risk of errors of judgment. It has the potential to create a new standard of accountability and more transparency, which are values of great relevance to all market participants’ viz. investors & regulators. It lowers the operational challenges for accounting firms by focusing their value and expertise to improve the reporting model. In India, when the former Prime Minister Narasimha Rao and his government announced the modern policy of LPG that is liberalization privatizations and globalization, the significance of international accounting standard came into the picture. One of the survey conducted by Ernst &Young in 2009 revealed that 79% of the Indian corporate were looking forward to the IFRS convergences for its transparency, accountability and global acceptability. Taking this as base, in 2010, First time MCA (Ministry of corporate affairs) officially proposed phase approach-with three major phases- for IFRS adoption in India. Accounting standards are converged with IFRS in the form of Ind As, a term introduced by the Institute of Chartered Accountants of India (ICAI). Convergence means, alignment of the standards of different standard setters with a certain rate of compromise, by adopting the requirements of the standards either fully or partially. Convergence of Indian standards   aims to achieve harmony with IFRS. It also enables a country to design and maintain national accounting standards in a way that they comply with the International Accounting Standards.

But faced by some legal difficulties and further changes in international standards ,Up to 2014 , in India the implementation of IFRS was not made mandatory However, in 2015, the Ministry of Corporate Affairs (MCA) has notified the revised guide line for implementing Ind AS which is relatively converged with IFRS for Indian companies. MCA has proposed/decided to go for full convergence of IFRS by 2019-20 through IND AS.

Grooming: Essential Tips for Hotel Management/ Hospitality Aspirants

April 27th, 2019
Mohammad Farhan Ansari, Assistant Professor, Dept of Hotel Management

Grooming is a pre-requisite to all styling. While we all know not to judge the book by its cover, there are a few instances where presentation is all that counts. In the hotel industry, polished presentation is quite essential. Everything about your property will be evaluated through the photographs and reviews given by the guests who stayed in the property in past. These reviews in turn will generate business in the present and footfalls in the future.

If your rooms look out of date, your lobby is dirty, or your restaurant looks cramped, guests tend to get judgmental about your property and this, in turn, can seriously mar your business prospects. The same applies to the hotel team members too. They must look professional and presentable all the time because they are an integral part of the brand they serve.

Usually hotels are too engaged in managing their property which leaves no time for training and grooming of their staff. The appearance of your staff is as important as choosing the right property, guest-friendly management software, or creating a revenue plan. When it comes to your staff’s demeanor, uniform and personal grooming, employees should follow a strict dress code so they can be the face of the hotel. It can make or break the impression of your hotel.

Grooming – Male / Female

While grooming requirements will vary between men and women, it is important that both look clean and presentable while they are on the duty. Make sure all your employees know the dress code, and provide them with a clear outline of what is expected out of them. Give guidelines for both men and women that dictate appropriate hairstyles, accessories and shoes. You may even get as detailed as outlining nail polish colors, the appropriate amount of make-up for women or asking employees to wear deodorant.


The physical appearance of your hotel staff helps to maintain your overall appearance, but the way they act also contributes to the hotel’s reputation. Employees should be encouraged to report for duty five to 10-15 minutes before they begin their shifts. Outline a code of conduct that employees must follow. As a hotelier, you should be constantly incentivizing your employees to perform better. Those who get appreciated on the social platform or exceed the expectations should be awarded for their efforts.

Be it a Front Office or Housekeeping Team, these Grooming Lessons for Hoteliers are essential!

  • A shower a day keeps you neat & clean & odorless.
  • Always use deodorants before starting the shifts.
  • Aftershave and perfumes should not be too strong as guest or colleagues may be allergic to it.
  • Sufficient sleep, an adequate and healthy intake of food, and regular exercise will keep you in a healthy condition and allow you to cope with the pressure and stress of work.
  • Hands must be clean, free of nicotine stain and have clean, well-trimmed nails.
  • No nail varnish should be worn.
  • Males should be clean shaven or with a neat moustache
  • Females should only wear light make-up.
  • Ear-rings should not be worn with the possible exception of studs.
  • Your uniform should be crisp, clean, starched and neatly pressed.
  • Hair must at all times be clean and well groomed. Should staff have long hair, then it should be tied up in a bun.
  • Shoes must be comfortable and clean, and of a plain, neat design (Oxford). Fashion is not important here (i.e. high heels), but rather safety and foot comfort.
  • Teeth must be cleaned twice a day as you are likely to deal with guests closely.
  • Any colds or other possible infections should be taken care of immediately.
  • From hygiene point of view hands should be washed immediately after using the toilet or smoking.
  • Excessive jewellery must not be worn.

Elections 2019: Lofty Promises

April 25th, 2019
Jyoti Kumari
Assistant Professor
Department of BBA

Before General Election every party announces its election manifesto to persuade voters to vote for them. To win the electoral race, they make lofty promises in the manifesto and majority of voters know that the promises made in the manifestoes may not see the light of the day after election results are out.

  • List starts with Nyuntam Aay Yojana (NYAY) under which party promises to directly credit Rs.72000 per year in bank accounts of 20% of the poorest people estimated to be a 5 crore count. So in 5 years of government, party will pay Rs 3,60,000 to each individual.

Do we have enough funds in government coffers to do so?

As per the recent data our current account deficit is 2.9% of GDP which is very high and in this scenario it is impossible for any government to fund this scheme. If in any case Congress proceeds with this scheme, it will definitely increase the Current Account deficit which will further cause bad ratings from the International rating agency making it difficult for India to borrow from outside.

  • Separate Farm Budget: “Karz Mukti” for farmers to help farmers deal with inflation, poverty, and unemployment.
  • Job creation: Congress party promises to fill up 22 lakh vacancies by March 2020. The part also assures of interest-free loans for the youth of the country for 3 years ahead of a new venture.
  • Gender Justice: Congress promises to reserve 33 per cent of seats for women in the Lok Sabha and the State Legislative Assemblies in addition to reserving 33 per cent of all posts in the central government for women.

Government health insurance, changes in taxation, 6 per cent of GDP for education are some highlights of the Congress manifesto.

Manifestos of all political parties sound promising. The ground reality is in stark contrast though. How credible are these schemes? Do these lofty promises tell us something about the real intent of our netas?  

Are Your Emails Secure?

April 4th, 2019
Ms Arpana Chaturvedi,

In an organization every individual should be aware of email security issues. Some of these issues pose serious challenges and caution is required to overcome these security barriers.

  1. User Behavior: Decisions taken by the end users top the email security prevention list. The decisions thatend users make can either prevent bad situations or create worse situation. The perception of the end user and IT security experts are often at odds with each other. When the security experts see sharks in the form of threats swimming around, end users simply perceive it as spam. Few organizations do ethical phishing attacks and social engineering penetration testing the decision making skills of their employees to test their security awareness. The results reveal that despite being aware of the attacks, they click on phishing emails.
  2. Targeted Phishing attacks can make a comeback:Earlier work-intensive manual attacks were common. Now hackers perform targeted phishing attacks or automated attacks which need much more effort and have a much bigger payoff. Hackers use public social media resources to target a person or a company and learn their particulars like who’s who in the company. Once they get the knowledge, it becomes easy to masquerade as the boss and fire whaling attacks. It is very easy for them to include company logo and other company’s information to make a malicious email more realistic and credible. In one case a hacker impersonated the cellphone number of a boss and triggered an attack by sending a text message to an employee that referenced as email message.
  3. A Gateway to takeover Account to exploit more: Hackers penetrate less secure computers like laptops used in public Wi-Fi and are then able to weaponize them against the organization. Hackers take over the account of an organization which is an indirect challenge to email security. Once a computer of an organization or of an individual is compromised, hackers use Mimikatz, an open source tool and Microsoft’s built-in Remote Desktop Protocol to dump all credentials of a machine. Once the account gets takeover by hackers, they can use powerful tools like Power shell, Windows Management Console to reach out to machines on the corporate network. They can easily use services to exploit vulnerabilities on networked computers.
  4. IoT and Mobile Device Security Challenges: IoT and handheld devices can also be compromised and can become a part of phishing and other security attacks. Hackers can make a targeted phishing attempt or can take over account easily via a clean application of an iPhone or android Phone. This application might contain a code that takes users to a phishing site that requests its credentials. Even IoT devices like surveillance cameras, Wi-Fi routers based on open source code are vulnerable to exploitation. Usually IoT devices are small networked computers which can be used as jumping off points for security incursions.
  5. Think Beyond Perimeter Security: All the organizations implement highly effective security perimeters like firewalls, Web Application Firewalls, intrusion Detection/prevention systems and email security gateways. That is why hackers hack machines and compromise emails of users outside the perimeter. They use plain and harmless email to trap inside users outside the perimeter. Perimeter security plays an essential role but at the same time one has to be careful about other potential attack surfaces.

Summary: Vigilance is the key to counter email security concerns. It has been observed that the nature of attacks transform boundlessly. There is no standard way, how the hackers attack for better or worse and it’s very difficult for security vendors to have a standard method to identify and stop these ever changing attacks.

Lok Sabha Election 2019: Battlelines shift from ad space to online space

March 18th, 2019
Ms Preeti M Surya

Call it the festival of democracy, or battle for ballots, or the war for voters’ mindshare, the stage is set for Lok Sabha Elections 2019. Unlike 2014 general elections, the fight is more real and less personality centric, rhetoric driven cacophony. The marketing spiel of the political leaders embellished with feel good slogans take the prime news slots on most television channels.

NDA’s India Shining Campaign- a concerted advertising effort with the declared ad spent of Rs 150 crore scripted a fresh plot in the story of political advertising.

Cut to 2004 Elections: India Shines, NDA Fades

India Shining Campaign of NDA
India Shining Campaign of NDA

Contrary to the predictions of psephologists, political pundits and the expectations of the media strategists, NDA fades into history. A few case studies term India Shining campaign as failure of integrated marketing communication and blame it on “false claims” made in the campaign. The campaign, say the analysts, distanced the common man from Vajpayee Sarkar. Some even term it the worst poll strategy.

2009 elections: Aam Admi Vs Mazboot Neta

Election Campaign 2009; LokSabha Elections 2009

Political campaigning methodologies devised by the advertising agencies undergo a change. Congress ropes in India’s biggest advertising agency JWT along with Crayon, a smaller Delhi based firm with experience of handling political accounts. BJP gets Frank Simoes-tag and Utopia onboard to prepare 2009 campaign advertisements.  

2009 General Elections create history of sorts for being the second mass-use-of-social media event, next only to 2008 Mumbai terror attacks. The election marks the beginning of online voter registration in India. The political campaigns spill over to social networking websites. Political outcome: Congress led UPA garners 206 out of 543 seats.

2014 Elections: Har Haath Vikas Versus Abki Baar Modi Sarkar 2

2014 Lok Sabha Elections

Politicalparties dig deeper into the online space. The battle for mindshare shifts from the ad space to online space in a big way. Political online communication pans out as blogs, micro blogs (such as twitter), photo sharing, social bookmarking, social gaming, and social networking. BJP’s prime ministerial candidate Narendra Modi is supported by a team of social media managers.

2014 Lok Sabha Elections

Ogilvy-Mather’s agency Soho Square creates the BJP campaign. Piyush Pandey, Prasoon Joshi and Sam Balsara are the minds behind Brand Modi. The communication strategy for Congress, estimated to be worth Rs 600 crore, is handled by the Japanese communication company Dentsu.

Tailor made for Modi’s controlled speech strategy, social media gives enough leeway to debate/ discuss but no scope for journalistic interruption in Modi’s presumptive political agendas. Away from the media gaze, the political aspirant steers clear from institutional and bureaucratic rigors while directly interacting with his supporters. Media reacts and compares Modi’s popularity in the digital space with that of the US President Barack Obama.

Cut to 2019 Elections

The digital footprint of Prime Minister Narendra Modi ranges from NaMo App, the topic pages of various aggregators, scholastic studies on diplomatic initiatives of Prime Minister Modi to the social media presence via Twitter handles Narendra Modi@narendramodi and PMO india@pmoindia.

Add to this the facebook updates and #I support Narendra Modi, #Namo2019, #NaMoTrueIndian, #Namo2019PM, #Modifollowers and it seems impossible to quantify and ascribe a certain figure to Modi’s mention in the online space. A media report (live mint July 11, 2018) says “with 43.4 million followers, Prime Minister Modi is the world’s No. 3 most followed person on Twitter”.

Rated as the “most effective world leader on Facebook,” the report claims that on an average each of Modi’s posts witnesses 99,133 interactions. PM Modi, says the report, is No 1 World Leader on Facebook and Instagram (with over 12 million followers).

Rahul Inches Closer to Modi on Facebook
Matching the fete is the online popularity of Congress president Rahul Gandhi. A recent media report recently stated that data from Facebook owned social media tool CrowdTangle shows that Gandhi’s popularity on Facebook is inching closer to that of PM Modi. A recently released dinner video showing Congress President with Madhya Pradesh Chief Minister Kamal Nath and Chief of Congress’s Campaign Committee Head in MP, Jyotiraditya Scindia at Indore’s Chappan Bazaar attracted 2.2 million views. The data from CrowdTangle indicates that for the month of October, the gap between Gandhi’s interactions and Modi’s interactions narrowed down to a mere 11,000.

Is Social Media the Kingmaker?

Some scholastic studies even indicate that the role of web in political communication is significantly stronger than that of the mass media.  

A careful content and structural analysis of social media platforms may even yield results similar to the outcomes of traditional election polling. Are the exit polls taking cue from the digital footprints of our netas?  And will social media play kingmaker in Lok Sabha Elections 2019?

Let’s wait and watch.

Importance of light in interiors

March 16th, 2019
Ms Swati Parvatiyar
Assistant Professor , HOD,
Interior Designs Department

Lighting creates great impact in interiors. While on one hand it sets the mood of a room, on the other hand it also creates a perception on the size of the room. It can create the illusion of space and simultaneously help highlighting the décor. To understand it better, let us first talk of colours. We know that darker colours make a room look cramped and heavy. We also know that light colours do just the opposite. A light coloured wall creates an illusion of space because of the light reflected off of the wall’s surface.

There are different types of lighting. They could enhance illusion by further illuminating the wall, or do the opposite.  

Hence it is important to clearly understand the purpose that lighting is required to serve. Otherwise it is simply a waste of electricity. For example chandeliers are used in large rooms, open foyers. This is because of their centrally themed placement that provides excellent illumination.  

Be clear about what  style of lighting you want. You can opt for the best directional or luminescent type for the setting. Opt for task-specific lighting for desks and other work areas where functionality is more important than overall room illumination.

Directional lighting, for example a track lighting, can soften the wall colours. It is the perfect example of positional lighting. Hung from the ceiling, the adjustable necks and lamps can be pointed at specific objects such as wall paintings, vase of flowers on an entryway table or the bar top or kitchen island. Consider mounting them on the walls, also. Some photo and mirror frames also have built-in lighting to highlight specific areas on a wall.

Similarly, recessed lighting can be used in floors and ceilings to create vertical beams of light to illuminate the floors with its soft, downward glow. This is unlike the lights hung from the center of the room, which provide ambient illumination, or wall lighting. Wall lights are used to add length and size, visually, to an entryway hall.

All these lighting styles determine the light or dark appearance of a colored section with defined level of accuracy.

Remember that interiors are all about placement and size along with color selection, and furniture. While right design is an underlying factor, lighting plays the most important role to define the ambience of the place. The lighting in a room either provides illumination for the entirety of the room, or it highlights very specific elements.

 A right mix of available natural light with artificial lighting is crucial because the elements that come together when the right lighting is achieved, has the potential of seamlessly transforming a room into a combination of functionality and style. For a darker room, full-spectrum natural light can be a better choice. Natural lighting is also preferred because it shows off colors better and adds to the visual space of a room by bouncing off reflective surfaces more effectively than artificial lighting. One may also consider skylights or large windows for more natural light. In case it is not possible that one may alternatively use sheer drapes and curtains to allow the maximum amount of light from windows. But both natural as well as artificial lighting help creating the illusion of space. They need to be used effectively to play with available space. As it is, without enough light a room will look cramped. In such a case even close-proximity furniture arrangements make the room look even more cramped. So the right mix is important. No doubt lighting is a style statement.

Statement Ceilings

March 9th, 2019
Ms Sherina Siraj
Assistant Professor
Department of Interior Designing

Moving aside ‘accent walls’ the trend that lasted for years in the interior design world, a new concept has taken its place – STATEMENT CEILINGS

Here the ceiling is often considered a fifth wall, and treated with textures, colours, patterns and fixtures to create interest in your spaces.

Statement ceiling isn’t a new concept, it is just making a comeback. Many historical structures have beautiful ceilings that are carved or painted on, and treated as the focus point of the space. Taking inspiration from these vintage interiors there are many things one could do to vamp up their ceilings.

Ceiling Mirrors

A trend of the 70’s – this makes the interior looks glam and stylish. The reflection of light also makes the space looks airy and large. Keeping safely in mind, acrylic replacements are also used to create a mirror tile effect.

Image courtesy: ArchitectureArtDesigns

Vintage Ceiling Tiles

Image courtesy: Bespoke only

A 19th century trend, ceiling tiles are making a comeback. Embossed and beautifully carved tiles can still be found in historic buildings today. \

Painted ceiling – Accent color

Painted Ceiling
Image courtesy: HGTV

Instead of blindly choosing a white, try choosing a bold color to accentuate your ceiling thereby adding a pop to your interiors. The color doesn’t necessarily have to be in contrast with the rest of the space. Like shown below it can be the same as the walls.

Wallpapered Ceilings

Wallpaper Ceiling

An excellent trick to add excitement to your ceiling, it also adds patterns and texture to the space.

Other trends include – Accentuating your ceiling with a statement light fixture or chandelier, cornices, wooden ceilings, exposed beam ceiling, black or stripped ceilings etc.

Bring in some flair to your interiors using these trends of 2019.

Career growth in hospitality & service industry

March 9th, 2019

Mr Gurmeet Singh Kohli
Head of the Department
Assistant Professor
Department of Hotel Management

Hospitality & Service Industry relates with Hotel, Aviation and Travel & Tourism in the global scenario. There is a huge potential in this hospitality and service industry so called Aviation. Hotels and Travel & Tourism to cater to young force [students / educated youth ] in shape of employment .  Students can get recruited in different verticals like  Front Office , Catering  , Marketing & Sales , Human Resources , Food & Beverages , Airport services , Concierge jobs which are very important department and considered to be an ambassador of the hotel . Now a days  hotel management students have lots of other avenues to join in various jobs  like  Cruise hospitality , Travel & Tourism Industry covers Tour escorts , Guides , Travel agents , Tour operators   , Visas sections in Embassy’s ,  Aviation Industry covers Cabin Crew & Airport ground staffs etc.

Over the period hospitality industry has seen a tremendous growth. We are expecting several international chains of hotels to come up with lots of opportunities for young aspirants to be recruited in their distinguished organizations.

We can not neglect Travel & Tourism Industry which is a vital part of service Industry and let me apprise you that 1 in 7 people are employed in travel & tourism related occupation. As such the potential of this industry is huge. Keeping in view the fact that more & more people are involved in travelling in search of business, education, health treatments etc.

So in nut shell, Hospitality and service industry plays a vital role in the world economic activity and fuels the growth and financial strength of the country. In today’s rapidly changing global economy, Aviation , Hospitality so called Hotel and Travel & Tourism sector drives economic progress , promoting leisure and business activities. An increase in Hospitality and service industry activities provides a useful indicator to identify the status of the national economy.

Our Jagannath Institute of Management Sciences, Lajpat Nagar – Hotel Management Department is dedicated to career based education only. It has a skill based pedagogy which is a combination of assignments , case studies , web supported learning , practical work shops , Industrial visits in various five star hotels and Industrial Internship training programme for at least 90 days as a  part of academic curriculum to meet an international hospitality standards provides enormous industry exposure to our students which ultimately  reflecting their  capabilities and potential & helps to get place in various verticals in this Industry.

Aviation industry is influenced by the status of world economy. Air transport industry is an economic strength of a nation, which attracts new industries , global business and enhances global reach. Now days there are several key factors which influence air travel demands are:

  • Rise in per capital income (PCI)
  • Gross Domestic Product (GDP)
  • Standard of living.
  • Tourism Production.
  • Entry of multinational companies.
  • Incase in personal disposable income. (PDI)
  • Falling real cost of Air travel.
  • Growth of International Trade.
  • Relaxation of Travel Restrictions.
  • Advent of Low cost or no – frills Airlines
  • Foreign direct Investment. (FDI)
  • Market Competition.

This shows that an employment opportunity in the Aviation, Hospitality & service industry is growing immensely in comparison with other sectors.