Students from BMC Department, JIMS Lajpat Nagar participated in the 9TH National Seminar on Trends in Integrated Communication on November 17, 2014 at India International Centre, Max Mueller Marg, New Delhi.
The recent trends in communication are shifting the focus on to convergence and integration. Some may argue that new media has heralded a generational shift in the way print, television; advertising, public relations and marketing operate in communication industry. The practitioners from the industry feel that there is need to maintain balance for purposeful evidence based results and also the industry needs to keep pace with the fast changing environment.
The very definition of “news” is changing. Social media is adding new perspective to the traditional media model of media organizations as gate keepers of information. With the changing scenario journalists are becoming multimedia journalists. The biggest trend changer with greatest immediate effect has been with the entry of smart phones. By offering convenience through immediacy mobile phones are slowly becoming the most important source of information.
No doubt the future lies in complete integration of communication disciplines. It is also time for players in media /communication industry to sit back and reassess the strategic path for their brands and organizations.
The Seminar focussed on the following topics :
Industry Trends in Advertising, Ms. Gangotri Deb, Senior Brand Services Director, Lowe Lintas
Industry Trends in PR, Mr.Sunil Khosla, Founder, Fourth Estate, PR Agency
Industry Trends and Changing News Formats, Mr. Girish Nikam, Senior Journalist and Anchor, Rajya Sabha TV
Emergence of Social Media and Communication Network, Mr. Rajesh Priyadarshi, Digital Editor BBC Hindi
Seminars ,Workshops,Conferences are an important part of Academic Curriculim and JIMS always has prioritized the overall development of Students.
In this regard JIMS organised an IT Seminar on “Recent Trends in Information Technology” at IIC Auditorium Lodhi Road on 18-11-14. It was an informative Seminar,where eminent Guest Speakers gave a corporate exposure to our Students,and shared their experiences with the audience.
Aruna Asaf Ali was born as Aruna Ganguly on 16 July 1909 at Kalka, Punjab, British India, but now in the state of Haryana into a Bengali family. She is widely remembered for hoisting the Indian National Congress flag in Bombay during the Quit India Movement, 1942. She was educated at Sacred Heart Convent in Lahore and then in Nainital. She graduated and worked as a teacher. She taught at the Gokhale Memorial School in Calcutta. She met Asaf Ali, a leader in the Congress party at Allabhad and married him in 1928, despite parental opposition on grounds of religion (she was a Brahmo while he was a Muslim) and age (a difference of more than 20 years).
She became an active member of Congress Party after marrying Asaf Ali and participated in public processions during the Salt Satyagraha.
Aruna Asaf Ali was awarded International Lenin Peace Prize for the year 1964 and the Jawaharlal Nehru award for International understanding in 1991. She was awarded India’s second highest civilian honour, the Padma Vibhushan in her lifetime in 1992, and finally the highest civilian award, the Bharat Ratna in 1997. In 1998, a stamp commemorating her was issued. Aruna Asaf Ali Marg in New Delhi was named in her honour.
She was 87 years old at the time of her death.
Name: -Rahul Saha
Class: – BMC I Sem
Benazir Bhutto ( born June 21 1953 – died december 27 2007 ) was a the first women leader of a Muslim nation in the modern history.Benazir with charismatic personality was the scion of the powerful Bhutto and was the daughter of Zulfikar Ali Bhutto, a former prime minister of Pakistan and magnetic founder of Pakistan ‘s People’s Party.She was a child of previlege and took the mantle of power from her father.After her father’s execution in 1979,during the rule of the military dictator Mohommad-Zia-Ul-Haq,Bhutto became the titular head of her father’s party and endured frequent house arrest from 1979 to 1984 .In exile from 1984 to 1986.She returned to Pakistan after lifting the martial law and soon became the formost figure in the political opposition of Zia.She became the president of Pakistan in two consecutive terms in form of coliation government.She wanted to repeal Hudood Ordinance and Zina as well as the Pakistan’s semi presidential system into parliamentary system.She wanted to bring modernization in the Islamic State of Pakistan which some conservatives regarded as westernization.She gained the title iron lady from India.Bhutto wanted to create healthy and warmer relations with India and did many efforts to do so .After becoming PM, she took many measures for pakistan’s economy, national security and implemented socio-capitalist policies for industrial growth. Bhutto was assassinated in december in an attack while campaigning for upcoming elections.
BMC – III
JIMS Lajpat Nagar organised the Annual Sports Day on 15 November 2014. The semifinals were held on 12 November between various campuses and the qualifying teams met on 15th for the finals. Students took part in Volleyball, Basketball, Football, Badminton and Table Tennis. Even the staff donned their caps and competed in categories like Badminton and Table Tennis.
The day ended with the chairman sir distributing the prizes amongst the winners and runner ups from all campuses.
JIMS Lajpat Nagar organized a blood donation camp on 21 October, 2014. Like every year, students and faculty donated blood with zeal and vigour. They were handed refreshments post donation and were given tips to relax and refresh after donation. The camp like always, was an yearly occasion uniting faculty and staff together for this social cause.
BMC III sem and V sem students attended a workshop on documentary writing conducted by Saurabh Kumar on 17 October, 2014. Mr. Kumar showed a few clips from famous documentaries and spoke about documentaries as a genre. He interacted with students and taught them how to write effectively for documentaries.
BMC third year students participated in a camera and light workshop on 21 October, 2014. It was conducted in the studio by Ms. Sonali Srivastav.The students learnt how to light up for a studio news broadcast and handle Sony VX1000 cameras. The day ended with each student recording a piece to camera and anchoring as well.
The Inter Campus Presentation Competition was held on 16/10/2014. Various teams from all the JIMS campuses participated in the competition. Sushmita Raya Promu and Gaurav Arya from Vasant Kunj bagged the first position whereas Shreya and Umra from Lajpat Nagar Campus were declared the runner ups.
JIMS celebrated the most awaited event of the year Zest and Dandiya on 11 October, 2014 at the Sirifort auditorium. All the campuses took part in the event with full zeal and vigour. The chief guest for the event was the BJP president of Delhi, Mr. Satish Upadhyaya. He handed the prizes to the winners of on stage and off stage events at the end of the day.
JIMS Lajpat Nagar won prizes in most of the competitions. the day ended with the students bonding across campuses with a team spirit.