WOMEN ENTREPRENUERSHIP AND EMPOWERMENT
Women form an important segment of the Work force . No country can flourish by ignoring the worth of its women workforce . The contribution of women in economic growth can also not be separated from the frame work of overall economic development. The role of women as an entrepreneur is moderately increasing all over the world. The primary tool for women empowerment is Women Entrepreneurship. Empowerment leads to self-reliant and women become aware of about their position in the society , their status , existence , rights and where they are going ? Women entrepreneurs are rising globally especially after the economic liberalization and globalization . The entrepreneurial capabilities of women which were hidden till now have been coming ahead over the period of time with the developments in socio political environment in society . . There exists a number of successful women entrepreneurs in a variety of sectors in India whose outstanding performance in their respective fields has set an example for various emerging women entrepreneurs .There are many negative and positive forces which have promoted entrepreneurship amongst women. The desire to start one’s own business, self actualization , desire to explore abilities are some of the positive forces . At the same time some negative forces such as lack of job opportunities in the organized sector, pressure of handling responsibility of domestic work and career etc. are responsible for encouraging entrepreneurship amongst women. Major constraints which restricts the women entrepreneurship in India are limited time due to domestic responsibilities , male domination, finance problem, Stiff competition, lack of managerial skills , Low Risk-Bearing Ability, Absence of proper support, cooperation and back-up for women by their own family members, Fear of expansion and Lack of access to technology , Lack of will power, strong mental outlook and pessimistic attitude amongst women. All these negative forces create fear from committing mistakes while doing their piece of work. Credit discrimination and Non Cooperative officials, Uncomfortable in dealing with male labor also acts as one of the major negative force . Women entrepreneurs can overcome these challenges by – systematic time management , fixing priorities between profession and domestic work and a great support system at home, work and beyond,
In order to get best out of potential of women entrepreneurs- myth of a “glass ceiling for a woman” must be ruptured . Women personally need to reaffirm to themselves that times have changed and today they even have the same opportunities as men and can utilise the same facilities to enlarge / magnify their businesses . Also the role of women in decision-making should be encouraged, training should be given to enhance their professional competence and if possible women Entrepreneur’s coaching /education unit should be set up .
Since the 21st century, the role of Indian women has been changing because of growing industrialization and urbanization, programmes for encouraging entrepreneurship among women need to be expanded at local level and the Government is also required to take active measures by launching more programmes and strategies which can motivate women entrepreneurs to set up small scale and large-scale business ventures