Alumni Achievement






BCA  Student Ankit Bharadwaj(   2007-2010)  has devolved India’s first Hindi chat stickers for mobile and web applications known as Himoji.It is developed by  iTechLine4u Services & Marketing Solutions Pvt Ltd, a company owned by Ankit. Himoji app is a Mobile application to promote Hindi language.It is also available on Google Play for Free download.Currently, more than 50K+ users are using Himoji application on their android phones.


India’s first Hindi chat stickers for mobile and web applications known as Himoji It is Developed by :iTechLine4u Services & Marketing Solutions Pvt Ltd . This company is owned by our BCA Student Ankit Bharadwaj  Batch – 2007-2010 Company. Himoji app is a Mobile application to promote Hindi language through different Himoji’s to express the emotions.It is also available on Google Play for Free download.Currently, more than 50K+ users are using Himoji application on their android phones.



Media plays a significant role in the society. It bridges the gap between the sender and the receiver of a message. It mirrors the society and acts as a catalyst of change.

Media has the power to show reality by revealing untold stories; in this regard documentary films have a major task. They highlight various aspects of a society. Films promise to entertain, inform and educate which is why they have a mass appeal. Feature films entertain the masses whereas documentaries showcase reality to bring about social change. They equip the masses with information on human behavior, historical contexts, conflicts and issues existing in the social order.

Documentaries have power to give light to the struggles and problems that exist in a culture fabric.  It often gives voice to people whose voices might otherwise be silenced. To evoke human consciousness, issues need to be presented in a simple manner. Films have the power to mobilise the audience around that particular cause. Nonfiction films have power of persuasion, introspection and questioning, which are essential for a cultural transformation and most importantly films address different causes which impact our lives. Documentary films in particular aim at capturing the truth. It helps in portraying the objectivity behind the scene.

Even government has realised the power of this medium to highlight the problems of deprived and neglected.  In this regard Film Division has also proposed a scheme to produce films “for public information, education and motivation and for institutional and cultural purposes.” These films can provide fresh prospective to different aspect of problems existing in society. These films try to serve as a positive catalyst of social change and provide a different angle to look at the social aspects of different cultures across the country.  These films bring socio- economic – cultural problems into the open for wider discussion and until and unless these issues are not surfaced, they will never be resolved.

Film making is an art and in today’s global world with the coming up of digital technology the young blood is venturing in this field enthusiastically but the major hindrance a film maker can face is lack of infrastructure and economic restrictions, not many filmmakers will try to generate fresh avenues for such issues to get highlighted. This is the right time that the policy makers should realize the impact of this medium because the overall progress of a country depends on knowledge and awareness among its citizens.

In the words of Bertolt Brechet: “We need a type of theatre which not only release the feelings, insights and impulses possible within the particular historical field of human relations in which the action takes places, but employs and encourages those thoughts and feelings which help transform the field itself.”

Aqsa Anjum






An Annual IT Seminar was organised on the topic ‘Big Data Analytics: Challenges and Opportunities’, at IIC Auditorium Lodhi Road on 15th October.The Seminar was presided over by Eminent expert speakers from IT Industry,who shared their expertise in the said field.Students were enthralled and inquisitive about the practical approach of implementation of Big data in the Industry.The Speakers included Mr.Amit Nanavati from IBM ,Miss Rakhi from Delhi University,Mr.Rajesh dudu from Quatro,Mr Harmeet Singh and many more.



A Knack for Designing……..

Here I wish to share some tips for the young designers in the field; some essentials which youth must follow while they are opting for the most creative profession which provides a shelter of luxury and comfort to clients.

  1. A Young Start 

I had a house for my toys when I was a kid. I decorated it, made furniture  for it and even put wallpaper up. So, I sort of started interior design at quite a young age for my small, inanimate clients !

Likewise , a few kids start  helping  the family with  ideas to renovate homes at a younger stage which shows that the child  has a knack to explore and implant the ideas of his own. This is how the  initial spark grows in young minds.


  1. Belief in  one’s  heart

I always loved designing things. With  anything in life that you want to do, if it interests you and you spend enough time doing it, you will learn it. You just have to care enough a to try it out.

There are many students who cannot add extra credits to their academics but that’s not the end;  if one can design well while other could explain well , choose and excel in the trait you are best at and for others just keep your head high and believe in yourself !



It’s a competitive world today , so I encourage people to stay in education for as long as they can  to attain all the possible knowledge and as we know knowledge is an ongoing process for your life.

Getting some sort of grounding in architectural interior design is a very good thing to do. You need to learn to do things like scale drawings, technical conversions and thus math is very important too. It’s not all choosing lovely curtains and fabrics!


  1. an experience at internship

It is so important to learn a skill, to work with a team and to build a sensibilty , an experience at internship could give you an experience of the industry that you want to be in and allow you to find out if it is the right one for you. It means that you start from the bottom and you get access to amazing talent in the real world. It’s important to learn through experience rather than being drowned in books only.



The functionality and the atmosphere are the most important things to get right. The fabric selection, the floor coverings, the furniture placement ,  the lighting pattern are the tools that you use to create that. Don’t make rushed decisions if you can help it; apply a process of design -study and analyse  of your own , the better it would be.

For reference, how a room is going to make you feel is essential. That is what good interior design does. It’s about creating an atmosphere. You absolutely have to know something about the people you are designing a space for.

  1. be brave to take upon the opportunity

One must take the opportunity to prove the worth and talent in him irrespective of your age; never hesitate to take responsibilities . It could be your relative who wishes to get some ideas for his/her  living room or it could be your own study which could be given a new theme. We have to trust ourselves otherwise we would all be living in a very grey world, wouldn’t we!






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The most awaited event of JIMS ‘Zest and Dandiya ‘ was celebrated on 10th Oct , 2016. The event witnessed the most gripping performances by the students in Solo-singing, Solo instrumental music, Duet Singing, Battle of Bands, Theme Play, Solo Dance, Duet Dance, Group Dance , Fashion Show  etc. Fascinated performances by the students across JIMS  campuses was the highlight of the event.

BCA student’s interaction with Alumni




Mr. Abhishek Menon an Alumni of JIMS , student of BCA 2004  batch  is working as a Manager Operation in AMADEUS Software Labs India Pvt. Limited .He addressed the  students at JIMS Lajpat Nagar. It was a  motivational interaction wherein he spoke about various career development skills in Information technology.



BMC-Guest Lecture


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Sumiran Preet Kaur, Producer, BBC World Service interacted with the mass communication students and shared the live stories produced by her for the esteemed news organisation. In addition to sharing the first hand account of her field experience, she cited examples on how TV/Radio scripts take shape. At the end of the session, the students were asked to write a brief script to demonstrate the understanding of the lecture.

Convergence: the confluence of media


Convergence has ushered in an era of fusion- the fusion of mediums, cultures, and innovations, but the battle for attention spans is fiercer than ever before. According to an empirical study conducted by Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use”, 17% of the page views last less than 4 seconds and only 49% words on the web pages with 111 or less words get read. The readability on the web seems to be respecting the rule of diminishing returns, implying that the reader spends less and less time reading every additional 100 words beyond the threshold of two to three scrolls. That reading in print is 25 percent faster than reading on the web doesn’t help page views either. At the content level, keywords, topic sentences, images and multimedia presentation are significant contributors to page views. From design perspective, serifs don’t work well in digital spaces. Mindful of the variance in the resolution of the devices used by digital media consumers, web designers and software developers are fast arriving at standardizations in terms of font sizes, formats and templates. Also, the app versus web debate is more or less settled and the world is gearing up for a more sorted and excessively monetised digital space.

Digital lessons for print

The synergy between the web and print/electronic media is all too evident. Traditional media, both print and electronic, are fast implementing the lessons from the digital platforms; and digital platforms are reflecting the wisdom of traditional media. Bullet-point packaging (in newspapers/ magazines) and visual representations (in television/ advertising) by way of graphs or animations exemplify how the fusion triggered by convergence is a two-way process. The traditional media is waking up to the magic of numbers and finally seeing virtue beyond circulation, readership and TRPs figures. Perhaps the attention span war has graduated to the next level. Weaving a community around multimedia platforms to leverage interactivity is the key challenge posed by the New Media. It is in answer to this challenge that every television and print players have twitter and instagram handles. Loaded with the unique opportunity of getting an insight into the minds of the audience, digital and semi-digital newsrooms are abuzz with “trending” topics of the hour.

Moreover, data journalism has suddenly gained significance and manifests itself in the “Top 10” lists published by the niche online and offline publications. Taking cue from the top down approaches of content managers, the online versions of the magazines and newspapers have “Live” pages listing the development to the last minute. It is this war for the attention span that has compelled television channels to come up with 60 second news capsules. The dawn of the analytical journalism once again reinforces the foregone conclusion: the days of stenographical news reporting are over, paving way for analytical and interpretative journalism.

Analytics, the key weapon

Ubiquity is a double edged weapon, compounding page views but not necessarily translating hits to enhanced attention spans. Content Managers on the web count upon hyperlinking, multimedia packaging and social media to generate site stickiness. More significantly, analytics is contributing in a big way to the confluence called convergence by equipping the media professionals across platforms with a crystal clear understanding of media consumers. Heat-mapping or the ability to trace the movement of the browser is supplementing tools restricted to identifying the “top-viewed” or “trending” categories or stories. After all, news is to mass media what products are to e-commerce sites. Therefore, the rules of the number game could be common for both. E-commerce sites may have valuable lessons to share with digital content developers and vice versa. Monetisation of the digital space is likely to unveil yet another chapter in this confluence of media.

Preeti M Surya

Industrial Visit-BCA Department





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Industrial Visit organised for BCA Students on 27th  September 2016


The Industrial visit was held simultaneously at two places, CSIR Mathura Road and Pusa Road New Delhi.The visit was informative and gave an overview about the working of technology in various facets of life,like the Time detection according to the international standards,application of technology in infrastructure building and many more things.Various practical concepts of mobile technology was also covered in the visit.It was a learning experience for both students and the  faculty.