BMC Industrial Visit




An industrial visit to India News was organised on 16th Sept for the department of BMC on 16th Sept 2017. Media students interacted with the journalist , visited studio , production control room at Indian news TV channel . It emerged out as a good learning experience for the students .

Role of CRM in banking to satisfy and retain customer


Earlier, it was not complex to choose bank or products/services for customer offered by banks. Moreover, not only the teller but also branch manager would recognize most of the names of customers and their family members. And being everything equal, customers picked up bank as per their convenience. On the other side, banks earned customer’s loyalty through personal relationship they could foster as per the fashion.

But in recent era, of advancement comprises of globalization, commoditization and deregulation has revolutionized the face of banking in an not changeable fashion. Even with the right intention of making personal relationship strong with customers, the sheer grow in number of products and assortment of mediums for transaction and communication, and banks are struggling their way to understand their customers properly and consequently offer them well and maintain and increase value of customer. As per this context CRM is the best way and key action to foster personal relationship to maximize the value of customer.

Accept products and mediums, customers may choose to communicate and transact, an experience of the customer should be constant. To various touch points like ATM, Call center, branch, etc., the following points should available.

  • A truth of single version.
  • Drawing inferences from the same.
  • The suitable references to be deployed for various customers as per their needs and demand.
  • Studying from such deployed reference should be close-looped to perform future recommending and reporting.

Dr. Samridhi Chadha


Guest Lecture on “Astrovastu – Way of life”.





The Department of Interior Designing conducted a Guest lecture for the students on 15th September 2017 by Mr. Shri Manoj K Juyali ,who is an eminent Scholar of Vastu and Astrology in a reputed company Panchtatwa. The topic of the lecture was “Astrovastu – Way of life”.

Students thoroughly enjoyed the lecture and were aware of the various facts concerning Astrovastu. It was a great learning experience for the students

Visit to parle-G




The students of BBA sem-1 were taken for a visit to the  Parle-G plant located at Bahadurgarh on 13th September’ 2017.Known for producing biscuits & wafers, the brand has created for itself quite a strong market in India. Names like Parle G ,Krack Jack and Monaco ,Full Toss –a wafer and snack are known to almost every person in the country. Beginning as a confectionary in the year1929,Parle products began manufacturing biscuits in 1939.It was in 1947, the year of independence , that the  company launched its first ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to the British biscuit.

While  a video called ZAPPO detailed the product line and the process of manufacturing, actual visit to the plant gave a nice insight into the process of moulding, baking, stacking and packaging of biscuits. This was followed by a discussion and question –answer round during which the students got to know about Parle –G factories around the world.

The visit was ,all in all, quite informative.


Bitcoin: The King of Cryptocurrency


Bitcoins saw explosive growth in India after Prime Minister Narendra Modi recalled high-denomination banknotes in November, 2016. Indian bitcoin exchanges have received a lot of attraction in the past few months with more than 1 million active crypto-currency users.
According to Hesham Rehman, Chief Executive of Bitcoin Exchange Bitxoxo, they crossed 100,000 active users and are adding 10,000-20,000 users per month. For the first time, the governments and the central banks have found an economic concept challenging their authorities and their power to design the monetary policies of their countries.

On 1 August 2017, there was a split from normal Bitcoin to Bitcoin Cash. It has more than double value i.e. jumped from $300 to $600 and investors are wondered if its popularity poses a serious threat to the Bitcoin throne. Bitcoin Cash is a clone of the existing Bitcoin block chainwith feature of additional block size capacity. The problem with Bitcoin was only seven transactions per second whereas with Bitcoin cash up to 50 transactions per second are now possible. Now Bitcoin users have not to wait for hours until their transaction was carried out. Since bitcoin cash is the same block chain as normal bitcoins, all Bitcoin owners also benefit from it. At least if they had bitcoins at the time of the split. You get 1: 1 the same number of Bitcoin Cash. Anyone who wants to trade Bitcoin Cash cannot do so at all trading venues. Trezor, Ledger and Buy and Sell Bitcoins, Bitcoin Chart on Bitcoin supports Bitcoin Cash. Many Bitcoin traders like Coinbase, Wallet Electrum, Bitmex and Bitstamp have announced that they will not support the new crypt diet.

Introduction to Bitcoin:

Bitcoin is a digital or decentralized virtual currency. It is an online payment system invented by Satoshi Nakamoto on 31st October 2008 and introduced as open-source software in 2009. Satoshi left the project in late 2010 without revealing much about him. The community has since grown exponentially with many developers working on Bitcoin.

It is the first implementation of a concept called crypto-currency. Crypto-currency is the idea of a new form of money that uses cryptography to control its creation and transactions rather than a central authority. This means that Bitcoin is encrypted in a way that prevents it from being copied or counterfeited. In a digital money transaction, there is always the threat of counterfeiting digital currency. This is called the risk of double-spending – the risk that a digital currency can be spent twice. Anyone having computer with Internet connection can get benefit from it and can make transactions. It is basically fundamental software used to perform transactions in peer to peer fashion. In bitcoin system transactions take place between users directly without any intermediary like bank, credit card companies etc.

The solution to the problem of double spending is Block chain technology which is used to verify and record bitcoin transactions. The miners can pool their computing power and consolidate to seize control of the block chain. The block chain is distributed; to independently verify the chain of ownership of any and every bitcoin amount, each network node stores its own copy of it. Approximately six times per hour, a group of accepted transactions, a block, is added to the block chain, which is quickly published to all nodes. Besides being created as a reward for mining, bitcoin can be exchanged for other currencies, products, and services in legal or black markets. Miners connected to bitcoin network confirm transactions by solving complex math problems. Bitcoins are stored in a digital wallet. These wallets may exist in the cloud, on your smartphone or computer. Most of the exchange also provide digital wallet. Yet, you can setup your own wallet in your cellphone or computer. The Unit of Bitcoin is BTC, XBT, ,mBTC, µBTC and satoshi.

Bitcoin would be converted into any other currency. Many digital wallets offer bitcoins conversion from one to another currency form. You can Purchase bitcoins through an exchanger. Some of which are 1.Nirnay 2.Block chain 3.Zebpay 4. Union 5. Coinbase 6.Coinsecure 7.Unocoin. At the same time beware of technology. Zebpay holds your wallet address along with its private key. If someone from Zebpay got corrupted enough, he could easily flee away with as many private keys (and address pairs) as he can. Also, if hackers got hold of the private keys by some means, Zebpay could do nothing about it and yet they would be blamed.

Future of Bitcoin:

Harshad Gawde first invested in bitcoins in 2013, when one coin was worth Rs. 28,000, whereas as on August 30, 2017, one bitcoin was worth Rs 2, 91,822. Bitcoin is gaining popularity worldwide and accepted by many popular merchants like Expedia, Dell and Microsoft. The currency is very volatile and mostly unregulated. Governments are concerned about taxation and their lack of control over the currency. Bitcoin has not been made illegal by legislation in most jurisdictions. However, some jurisdictions (such as Argentina and Russia) severely restrict or ban foreign currencies. Other jurisdictions (such as Thailand) may limit the licensing of certain entities such as Bitcoin exchanges.

A Chandigarh-based online vendor, who calls himself Letsmine, is one such ‘miner.’ He has built and sold 90 mining rigs through eBay at a base price of Rs 3,00,000 each. Some companies Hashflare, Genesis and Bitconnect among them have even set up so-called farms to collectively mine crypto currencies for individuals unable to assemble their own machines, for a fee.

Demand for bitcoin and ethereum from Japanese and South Korean investors remained strong, according to Crypto Compare. Bitcoin had the largest share at nearly $75 billion, while ethereum was second with a market value of $34.7 billion. According to CoinMarketCap, market value of gold is $7.5 trillion whereas all digital currencies reached $160 billion.

To conclude, Bitcoins have many disadvantages and might not become that popular. Bitcoin may fail. The governments may decide to ban it, punish its users, and close the exchanges. However, none of this would matter as the message has already been conveyed. The idea of a free currency, regulated by no one but by the simple principle of demand and supply, protected by no one but by the crypto logical algorithms, has already been placed in the minds and consciousness of the dreamers and innovators. But, the technology behind bitcoin (block chain) can have applications in many areas and have profound implications for commerce. Financial organizations are exploring the possibilities of using this technology. Interestingly, the reason why the price is increasing drastically is because of the fact that in every four years, the productions of Bitcoins are cut-down to half; which directly increase the demand by supply-demand concept. Bitcoin production may come to an end in 22nd century and till that time; one Bitcoin will be equivalent to crores of INR.

Ms. Arpana Chaturvedi

Department: IT

High-Performance Dynamic Programming Language For Numerical Computing Julia


Julia is one of the upcoming programming language which is three years old. Julia has been  Developed at CSAIL, the MIT Department of Mathematics, and throughout the Julia community, it is a fast-maturing programming language developed to be simple to learn, highly dynamic, operational at the speed of C, and ranging in use from general programming to highly quantitative uses such as scientific computing, machine learning, data mining, large-scale linear algebra, and distributed and parallel computing. The language was launched open-source in 2012 and has begun to amass a large following of users and contributors.


Julia is being used to solve complex problems in areas as diverse as economic modeling, spaceflight, bioinformatics, and many others. It is very easy to write the problem, however the issue is to solve it, especially when the problem is cursed with high dimensionality. Julia is programming language that helps to crack the complicated models into easy modules and solve them easily. Julia is important because the next generation of macroeconomic models is very computationally intensive, using high-dimensional models and fitting them over extremely large data sets. Julia- and Python-based learning platform has been successfully been used for quantitative economics focusing on algorithms and numerical methods for studying economic problems as well as coding skills.


Julia combines the functionality of quantitative environments such as Matlab, R, SPSS, Stata, SAS, and Python with the speed of production programming languages like Java and C++ to solve big data and analytics problems. It delivers dramatic improvements in simplicity, speed, capacity, and productivity for data scientists, algorithmic traders, quants, scientists, and engineers who need to solve massive computation problems quickly and accurately. The number of Julia users has grown dramatically doubling every nine months. Julia 1.0 has been launched this year.

Julia’s Base library, largely written in Julia itself, also integrates mature, best-of-breed open source C and Fortran libraries for linear algebrarandom number generationsignal processing, and string processing. In addition, the Julia developer community is contributing a number of external packages through Julia’s built-in package manager at a rapid pace. IJulia, a collaboration between the Jupyter and Julia communities, provides a powerful browser-based graphical notebook interface to Julia.

Julia programs are organized around multiple dispatch; by defining functions and overloading them for different combinations of argument types, which can also be user-defined.


Poonam Verma


Teachers’ Day celebration







A teacher without whom we all would have been directionless.Today is the day of Celebration ,A day dedicated to all the teachers who are at times harsh but they mentor and guide us.Our pride are our students,their success is our success and therefore wishing all teachers a very happy Teachers day.A big Thank you to all the students ,who made us feel special

JIMS Fresher’s Party 2017






Every year a new young batch enters our Institute and gives us a chance to welcome them,accustom them with the environment and also feel more youthful.This year too we welcomed our freshers with Freshers party on 1-9-2017 at Paradise Banquet Vasant kunj. The party started with cultural items,dance ,singing,the various participants of Mr.And Ms.Freshers,participating in various rounds and finally the title being given to Mr.Harsh (BBA) &Ms. Simranjeet(ID) as Mr.& Ms.Fresher respectively.

Spiritualism or depravity?


Sitting with my classmates in the café of my language institute one day, we had this delightful conversation with a young student from Germany who had come to India for an internship program. All of us were curious, as much, about his reasons for coming to India, as about his opinion of our country. A well informed and aware young man , he spoke in the most reverent tones about India and its people. “India is a spiritual country and its people- God fearing”, he had said. It has been almost twenty years now since we had this conversation but these  words ring loud in my ears whenever I think of Max Mueller Bhawan. Such words coming from a foreigner are nothing less than a compliment and make you feel proud of your country no end.

Events of the last few days , however, have dunked me in a sea of doubt. Are we really spiritual or  is it all just pretense? We commit the most heinous crimes , all in the garb of spiritualism. Is this the “spiritualism” that student intern from Germany was talking about? I wonder how people from the other parts of world would perceive us now. Greed and lust have turned  us into beasts ; sitting on elevated ramps surrounded by devotees with folded hands , we preach but do not follow the same teachings. Are we so blinded by our preoccupation with self growth that we don’t bother what happens to the unsuspecting millions who place their faith in us without batting an eyelid? No, this is no more the country that came out of the chains of thralldom seventy years ago; this is no more the country where moral values were preached, practiced and respected; and this definitely not the country where a woman was looked upon as a “mother”- the creator of the universe. The trouble is that we have started worshipping and practicing “depravity” as our religion and “deceitfulness” as our profession. Losing a few lives is as normal as eating and drinking for us. With violence as our guiding force ,we are no longer in control of our own senses.


In this day and age of science and technology , we are still immersed in age old superstitions and follow blindly the path shown to us by any smooth talking ,maneuvering mind.

The only way out of this serfdom to ignorance is faith in self and a constructive preoccupation with work. This is and has been the only mantra of success for all the successful men and nations around the world.

Gurmeet Sodhi

Department : BBA