Women form an important segment of the Work force . No country can flourish by ignoring the worth of its women workforce . The contribution of women in economic growth can also not be separated from the frame work of overall economic development. The role of women as an entrepreneur is moderately increasing all over the world. The primary tool for women empowerment is Women Entrepreneurship. Empowerment leads to self-reliant and women become aware of about their position in the society , their status , existence , rights and where they are going ? Women entrepreneurs are rising globally especially after the economic liberalization and globalization . The entrepreneurial capabilities of women which were hidden till now have been coming ahead over the period of time with the developments in socio political environment in society . . There exists a number of successful women entrepreneurs in a variety of sectors in India whose outstanding performance in their respective fields has set an example for various emerging women entrepreneurs .There are many negative and positive forces which have promoted entrepreneurship amongst women. The desire to start one’s own business, self actualization , desire to explore abilities are some of the positive forces . At the same time some negative forces such as lack of job opportunities in the organized sector, pressure of handling responsibility of domestic work and career etc. are responsible for encouraging entrepreneurship amongst women. Major constraints which restricts the women entrepreneurship in India are limited time due to domestic responsibilities , male domination, finance problem, Stiff competition, lack of managerial skills , Low Risk-Bearing Ability, Absence of proper support, cooperation and back-up for women by their own family members, Fear of expansion and Lack of access to technology , Lack of will power, strong mental outlook and pessimistic attitude amongst women. All these negative forces create fear from committing mistakes while doing their piece of work. Credit discrimination and Non Cooperative officials, Uncomfortable in dealing with male labor also acts as one of the major negative force . Women entrepreneurs can overcome these challenges by – systematic time management , fixing priorities between profession and domestic work and a great support system at home, work and beyond,
In order to get best out of potential of women entrepreneurs- myth of a “glass ceiling for a woman” must be ruptured . Women personally need to reaffirm to themselves that times have changed and today they even have the same opportunities as men and can utilise the same facilities to enlarge / magnify their businesses . Also the role of women in decision-making should be encouraged, training should be given to enhance their professional competence and if possible women Entrepreneur’s coaching /education unit should be set up .
Since the 21st century, the role of Indian women has been changing because of growing industrialization and urbanization, programmes for encouraging entrepreneurship among women need to be expanded at local level and the Government is also required to take active measures by launching more programmes and strategies which can motivate women entrepreneurs to set up small scale and large-scale business ventures

Role of Social Media Marketing


In today’s times, marketing on social media can bring incredible success to some one’s business, creating committed brand advocates and even pouring in leads and sales. Social media marketing is a influential way for businesses of all sizes to realize prospects and clientele. The customers are already interacting with brands through social media, and if organizations are not speaking directly to the prospective clients through social platforms like Facebook, Twitter, Instagram, and Pinterest, then they are missing out an opportunity!

Social media marketing, or SMM, is a type of internet marketing that engages creating and sharing content on social media networks in order to accomplish organization’s marketing and branding objectives. Social media marketing includes activities like posting text and image updates, videos, and other content that brings in audience engagement, as well as paid social media advertising. The bigger and more engaged the audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

Using Facebook for Social Media Marketing-Face book’s informal, sociable environment requires an lively social media marketing approach. Organizations can start by creating a Facebook Business Page. Companies will have to give cautious thought to layout, as the visual component is a key aspect of the Facebook experience.

Using Google+ for Social Media Marketing- Google+ entered the panorama as a Facebook competitor, but it now a more niche audience. It won’t work for everyone, but some groups of people are very active on Google+.

Using Pinterest for Social Media Marketing- Pinterest is one of the fastest emerging social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anybody can benefit from using Pinterest for social media purposes or sales-driving ads.

Using Twitter for Social Media Marketing- Twitter is the social media marketing tool that lets organizations broadcast your updates across the web. Follow tweeters in organization specific industry or related fields, and firms gain a sturdy stream of followers in return.

Using LinkedIn for Social Media Marketing LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a good site for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded folks. It’s also good for posting jobs and wide-ranging employee networking.

Thus, using social media in marketing does more than just developing website traffic and help businesses reach more consumers; it provides a important place for better comprehending and learning from your objective prospects.

Kanika Chaudhry



According to the Environmental Protection Agency (EPA), it is dangerous to breathe an excessive amount of smogginess. It contains a waste product referred as gas, and elevated gas levels will have a range of negative effects on your lungs. Smog spreads in massive cities, the people living in residential area an additionally ought to be tuned in to its dangers.

Symptoms of air pollution: The short symptoms of exposure to pollution embrace fidgety eyes, nose, and throat, wheezing, coughing, shortness of breath, chest pain, headaches, nausea, and higher metabolic process infections (bronchitis and pneumonia). It conjointly exacerbates respiratory disorder and respiratory illness. Long effects embrace carcinoma, upset, chronic respiratory disorder, and developing allergies. It is additionally related to heart attacks and strokes.

Culprits inflicting smog include:

a) Carbon monoxide (CO) – reduces chemical element from reaching organs and tissues. Exposure to high levels conjointly has an effect on mental alertness and vision.
b) Ozone (O3) – is not the protecting layer within the Earth’s higher atmosphere; however, the ‘bad’ one close to ground level that forms as results of toxicant chemicals reacting with daylight. This sort of gas irritates the system a respiratory and might inflame and injury the lungs’ lining. Long exposure ends up in diminished respiratory organ perform because of scarred tissue and a rise in metabolic       process infections.
c) Sulfur dioxide (SO2) – constricts your airways and within the long will diminish the lungs’ defense mechanisms.
d) Nitrogen oxide (NO2) – causes inflammation of the system respiratory, reduces immunity to metabolic process infections, and aggravates respiratory disorder and respiratory disorder.
e) Particulate Matter (PM) – causes important injury particularly to folks stricken by chronic heart and respiratory organ illness. World Health Organization square measure at higher risk of premature death.

Effect of smog on health:

Coughing and throat or chest irritation: High levels of gas will irritate your system, typically lasting for some hours once you have been exposed to smogginess. However, gas will still hurt your lungs even once symptoms disappear.

Worsening of asthma attack (respiratory illness symptoms):  if you suffer from asthma, exposure to high levels of gas from smogginess will trigger respiratory disease attacks

Difficulty respiration and respiratory organ damage:   it feels tough to breathe deeply, particularly throughout exercise. This is often owing to the results of gas on respiratory organ performing.

The      natural            boosters:

“Keep your system fortified with the correct diet and respiration exercises. These area unit the most effective ways that to minimize the harmful effects of pollution . Always add broccoli to your daily diet. It is intense in nutrient that enclosed broccoli sprouts helped people to egest toxins related to gas pollution. Rejuvenate your lungs with oregano, orange rind, eucalyptus and peppermint and eat grapefruits, beet, carrots, apples, cabbage, and avocado for a clean live. Foods containing ascorbic acid, like oranges, strawberries, apples, watermelons, counteract the inflammatory allergic response. Sensible food sources of ascorbic acid are guavas, red bell peppers, kale, parsley, broccoli, sprouts, cauliflower, papayas, spinach, and citrus fruits.
Ginger, anise, fennel and hot mustard will all act as natural decongestants. “Green tea, tulsi, ginger and cinnamon are powerful herbal ingredients that modify the body to handle stressors like pollution and environmental toxins. Raw turmeric conjointly has curative properties that defend you from bronchitis, wheezing, hypersensitivity reaction coughs and colds. Strive magnesium-rich foods like almonds, cashews and wheat bran since metal could be a natural medicinal drug (agent that relaxes the respiration tubes within lungs). “Omega-3 fatty acids are capable of reducing hypersensitivity and soothe inflammation. Eat omega-3 fatty acid made foods like walnuts, flaxseeds and oils like mustard, canola and oilseed.

Poonam Malik

Roads less travelled by Indian Interior Designers


Often students aren’t given guidance on how many vast opportunities their choice of degree can bring, other than the respective obvious namesake careers. If you have a degree in architecture or interior design, there are many career options that you can choose from.

With the knowledge gathered from your course on the basic principles of design, an interior designer, other than manipulating living spaces, can also pursue the following:

  • Art director

An art director is someone who is in charge of the visual appearance of sets, be it for films, theatre, music festivals etc. Often a team of experienced and creative architects and interior designers are brought in to create and bring the director’s vision to life. This is a norm especially for period drama movies as the designer’s extensive knowledge on the history of architecture and planning comes in handy.

  • Landscape designer

An independent profession by itself, landscape designing is a field which can be pursued by interior designers interested in botany and developing green spaces. Other than the basics of elements of design, knowledge on local vegetation will help designers to excel in this field.

  • Furniture designer

Many interior designers believe furniture is the building blocks with which they design a space to give it both functional and aesthetic appeal. This is a career path that can built opportunities and freedom to design a space that is unique. An interior designer’s extensive knowledge on anthropometry, ergonomics and materials will help them to excel in this field if they wish to pursue it.


  • Graphic Designers

An interior designer’s knowledge in principles of design as well as their skills in computer softwares will allow them to pursue a career in graphic design. This will also help them in their own field while creating prints and patterns for home décor items like upholstery, carpets, designer crockery etc. Quirky and fun home décor items are currently in vogue, and is definitely a career worth pursuing.

These are just a few of the many design fields which can be explored by anyone with a degree in design. Research on all aspects of one’s field to find the best niche that fits each individual, to achieve a successful and satisfying professional life.

Sherina Siraj

Mass Communication student’s -Educational Tour





A group of forty-one mass communication students went for an educational tour to Kurukshetra-Chandigarh from Oct 31 – Nov 1. Among the highlights of the tour were visit to the Kalpana Chawla Planetarium, Panorama Science Centre, Dharohar in Kurukshetra University, Rock Garden Chandigarh and The Tribune, Chandigarh. Equipped with DSLRs, other types of digital cameras and scripts for travelogues, they were seen seeking guidance from the accompanying faculty on camera angles, light conditions and appropriate footage for their scripts. After lunch at the hotel in Kurukshetra, the students headed for a show at the Kalpana Chawla Planetarium where they were first introduced to the kind of training the famed astronaut was put through. The second destination of the day was Panorama Science Centre, Kurukshetra. The scientific reasoning deployed for Chroma (in TV studios) and the techniques of creating visual illusions commonly used in the cine world were demonstrated with the help of models. Light and sound show at Jyotisar (considered to be the birthplace of Bhagwat Gita) set the context for Brahma Sarovar, the final destination of the day. It is at Brahma Sarovar that the students were overwhelmed by the sheer height and light effects used in the display depicting Lord Krishna delivering the lessons of Karma to Arjuna. Particularly of interest to the students was the tricolor in which the body of Kargil martyr Major Nitin Bali was received by the state. The last stop of the day was Sukhna Lake. A walk along the smoky lake with orchestra playing the melodies of the yesteryears was indeed a pleasant conclusion of the day. Tired after the long day, the students were all set to hit the sack after dinner and DJ night at the hotel. The third day of the educational trip commenced with breakfast followed by the most looked forward destination, The Tribune Chandigarh. The students were received by Ms Harvinder Khetal, Assistant Editor and Ms Monica Kanwar, Senior Sub Editor (Online Desk) who tested the understanding of the students on journalistic writing. The circulation team guided the students to the press where they were shown the printing process. Last to address the students was Mr. Prashant Saxsena, News Editor (Special Pages). Reciting Sanskrit Shaloks and citing Shakespeare simultaneously, Prashant explained the relevance of literature in journalistic world.

Industrial Visit to state emporium





Students of Interior Designing Course of 3rd and 5th semester were taken for an industrial visit to various state emporium on 1st Nov 2017. They visited Kashmir emporium, Assam emporium , Rajestham emporium , Gujarat emporium, ,Kerala emporium and Madhya Predesh emporium, were they got an opportunity to learn about the state craft of all these respective states. They saw the traditional furniture ,carpets , handicrafts and their designs of these states which would be extremely helpful for them in developing a perspective. The visit as also helpful to them in learning about the various prevailing tradition of Indian state to be a good interior designer . This knowledge of our tradition , customs and belief would be extremely helpful to the students.

Industrial Visit to hotel Lemon Tress





An Industrial Visit was conducted for Hotel Management students to “Lemon Tress Hotels Aerocity”Lemon Tree hotel is India’s biggest hotel chain in Mid price sector The visit enhanced the technical and practical skills of the students as students were taken to various sections of the hotel and explained the basic operations carried out in hotels.

National Seminar on “Cloud Computing Technologies”





JIMS has organized National Seminar on “Cloud Computing Technologies” on Saturday, 28 October, 2017 at India International Center, max Muller Marg, and New Delhi. The program was inaugurated with Welcome words given by Dr. Ravi K Dhar, Director Vasant Kunj. The Guest of Honour was Mr. B. Raghava Srinivasan, Regional Head-Education Institutes, and ICT Academy. The Keynote Speaker was Mr. Krishna Kant, Head, DELL EMC, Gurugram. The speaker of Technical session were Software Development Opportunities in Cloud Space, Mr. Manoj Jain, Software Development Director, Oracle Corporation, Noida, Recruitment Trends in Cloud Technology,Mr. Himanshu Chawla, COO,IRIS Global Services, Delhi. The vote of Thanks was given for the first session By Dr. Meenakshi Narula, Head, Department of Information Technology, JIMS, Vasant Kunj. And for Technical session By Dr. Harsha Ratnani, Associate Professor, Department of Information Technology, JIMS, Vasant Kunj. The seminar was full of knowledge on Cloud Computing, different services provided by different organization on cloud, its future prospects and different Career options available in IT Industry. Speakers suggested students to change Discover themselves, Re-invent themselves, to grow in future.