Guest Lecture

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Underestimating the importance of soft skills in a job is not only an error in judgment but also a step towards slips and gaffes. Those who learn the art of communicating skillfully  turn out to be  winners in  the long run while those who don’t, end up  wasting  precious time wondering what went wrong with the exchange. To make the budding professionals understand the role that soft skills played in shaping their careers , the management department  of JIMS, Lajpat  Nagar invited Nitin Shankar  –a 2006-09 Batch alumnus- on the 20th of August  to deliver a lecture on the subject to BBA-3 students. Working presently as a Project Manager-Operations with Thomson Digital (Division of India Today Group), Nitin said that to excel in one’s job , it was not enough to be technically qualified; One needed people skills in equal measure to handle both awkward and tricky situations at the work place.

A true recipe for professional advancement, he mentioned, therefore, was a balanced mix  of tact and technique.  During a two hour long lecture, Nitin also shared a case study based on communication gaffes and how one could avoid them. He further stressed that a positive attitude in conjunction with artful communication went a long way in enhancing the image of the person in question.The questions put up by the students were testimony to their complete orientation to the industry requirements and a thorough comprehension of the concept.

Gurmeet Sodhi

Celebrity Interaction

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One of  a staff member  of Jims Lajpat Nagar , Miss Preeti Malhotra had an opportunity of interaction with the heartthrob of the film industry Ranbir Kapoor. Ranbir Kapoor was a brand ambassador of Lenovo. He is a humble personality and a joyful soul. IMG-20160606-WA0019 (1)

JIMS Alumni

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Alumni of JIMS Lajpat Nagar, Mr. Mayank Kalra from BCA( 2005-2008) has ventured into the entertainment industry , He is coming as an actor in a  Film “Sunshine Music Tours and Travels”. The film will be  releasing on 2nd of September 2016,  Directed by Shailender Singh owner of Percept Production.Mr. Shailender has produced more than 70 films and this will be is his first film as a Director.

The  film is about dreams , one should see dreams in order to achieve them.FB_IMG_1472289675052

 

Talk by Mr.Raju Moza

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On the 17th of September‘2016, Management department of JIMS,Lajpat Nagar invited Mr.Raju Moza, CFO at C-Zentrix to deliver a lecture to the BBA students on entrepreneurship and the  startup ecosystem in India .A finance professional with almost 14 years of experience across diverse industries,Mr.Moza is also an avid writer.
In a talk that lasted almost 2 hours , Mr.Moza spoke to the students  at length about what it took to create a successful venture. Right from answering questions related to searching for an innovative idea for a business down to  raising of the capital for the said project, Mr.Moza gave a comprehensive insight into the process of setting up of an entrepreneurial undertaking.An alumnus of ISB ,Mr. Moza  shared his own experience as a finance  professional in various capacities in many reputed organizations. Adding a touch of practical wisdom to the talk , he said that to sustain oneself in business, it was  a wise move to  practice good business ethics.This, he mentioned, was one of key ingredients for success. While elaborating on the various aspects of entrepreneurship, he made a special mention of the Indian Start up ecosystem and what went wrong with it.

The talk was, all in all, highly informative and oriented the students sufficiently to the requirements of the business environment.
Gurmeet Sodhi

The philosophy of success and failure

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Success –a word  that in general parlance means achievement of a worthy purpose- is definitely not the outcome of overnight efforts. It is, in fact,   the result of consistent labor in the right direction. Requiring both time and persistence , it can conveniently be termed as a journey; a journey –with unexpected roadblocks and awkward turns.  These roadblocks and turns are by themselves the source of the most important lessons of life. History is witness to the innumerable inventions and discoveries that took place due to the sheer persistence and never say die attitude of those unrelenting spirits who refused to give up after one or two failed attempts. They continued working on their projects till they achieved what they desired. Thomas Edison is often quoted as the most strong willed of all inventors. Known for a string of inventions , he is said to have experimented almost 10,000 times before he came up with the right kind  of filament bulb. Had he given up after a few attempts , he would not have learnt various different ways in which bulbs could be made. The crux of this  philosophy  of success and failure , therefore,  is , that it is the  failures inspire a person to look for novel  ways of doing things. Luck and destiny, for those who succeed in this manner , then are just  words synonymous with a few inevitable hurdles that need to be crossed before the ultimate aim is realized. Expressed in this manner successful  is a man who dared to  try and not one who sat back preparing a list of hurdles that could possibly come his way.

Gurmeet Sodhi

Good governance

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The concept of good governance emphasizes amongst many others  the  elements  of  accountability and responsiveness  of the local governments to the needs and requirements of the citizens. The irony , however , is that despite the   existence of these  scholarly terms and their elaborate definitions , very little is actually put into practice. Be it the condition of roads during the  rains or the spiraling  prices of essential commodities , the attitude of the politicians can at best be described as indifferent. The long, unending traffic  jams during the monsoon season, try, to the optimum level, the patience of those  hard working  citizens who work day and night to contribute to the development  of the nation. A case in point is the nightmarish traffic jam at Gurgaon on the 29th of July’2016 that  completely  exposed the shoddy infrastructure of the city. So much so that people left their cars in the middle of road and preferred  to walk back home. Choked drains , flooded roads and stranded commuters are a regular feature of this nation whose caretakers constantly harp on good governance as their motto .Trading blame and offering false assurances are what the citizens get in the name of a solution to the problem.  Given the condition, what do accountability and responsiveness signify? Are these words simply directed towards fetching  votes from unsuspecting citizens? Do our venerable  leaders, who continue to place self way above the citizens,  have an answer to this question? The local issues need to be addressed effectively before we set our sights on the bigger ones.

Gurmeet Sodhi

 

Orientation Programme@JIMS

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Work on your dreams, introspect, aim high, think out of box and stay in learning mode 24×7 – these are some of the action points listed for the 2016 batch of JIMS Lajpat Nagar at their orientation sessions on 6th Aug 2016. The session commenced with devotional music, where a group of seniors welcomed the freshers. This was followed by a brief presentation on what is expected of the fresh batch and the structures in place for them to excel in the subject stream of their choice.

Mr Puneet Raman, founder and director, Prowisdom.in attended the ceremony as a chief guest and spoke about how he turned the odds in his career to evens. “The purpose of education is to bring about change,” he said, adding that the job market will value each one of them differently and their remuneration is directly linked to the skills they acquire in the next three years.

The chief guest asked the students to experiment, explore, have back up plans, and walk the difficult paths because difficult paths lead to beautiful destinations.

Dr Amit Gupta, Chairman, JIMS invited the students to demonstrate unique thought processes and be worthy brand ambassadors of JIMS.

Maj Gen M P Singh, Director, JIMS Lajpat Nagar welcomed the students on behalf of the JIMS fraternity and asked them to work towards an outstanding future.

NITI Aayog replaces Planning Commission

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The 65-year-old Planning Commission was replaced on Thursday by a new body, NITI Aayog, that will be headed by the Prime Minister, while all chief ministers will be on its governing council to evolve national development priorities with the involvement of states.
Unlike its predecessor, NITI Aayog (National Institution for Transforming India), will have all Chief Ministers and Lt. Governors on its Governing Council in the spirit of cooperative federalism, Prime Minister Narendra Modi said on the new body.
“Through the NITI Aayog we wish to ensure that every individual can enjoy the fruits of development & aspire to lead a better life (inclusive growth),” he said. The body will have a Vice Chairperson and CEO in addition to five full-time members and two part-time members, while four union ministers would serve as ex-officio members. Noted economist Arvind Panagariya is tipped to be first Vice-Chairman of the Niti Aayog. Modi in his tweet said, “A pro-people, pro-active & participative development agenda stressing on empowerment & equality is the guiding principle behind NITI Aayog. Through NITI Aayog, we bid farewell to a ‘one size fits all’ approach towards development. The body celebrates India’s diversity & plurality.” The NITI Aayog, he hoped, will emerge as an active and important institution that will play a pivotal role in India’s development journey in the years to come. It will provide key inputs on various policy matters.
According to a statement, the new body will form regional Councils to address specific issues and contingencies impacting more than one state or a region. The regional councils will comprise the Chief Ministers and Lt. Governors in the region. These will be chaired by the Chairperson of the NITI Aayog or his nominee. The NITI Aayog will also have experts, specialists and practitioners with relevant domain knowledge as special invitees nominated by the Prime Minister.
The two part-time members of the new body would be from leading universities and research organisations. The body will serve as a ‘Think Tank’ of the government as “a directional and policy dynamo” and would provide the governments at the Centre and in states with strategic and technical advice on key policy matters including economic issues of national and international importance, the official statement said. The government has set up the new body through a Cabinet Resolution wherein it has invoked words of leaders like Mahatma Gandhi, B R Ambedkar, Swami Vivekanand and Deen Dayal Upadhyaya.
As per the Resolution, the NITI Aayog will provide a ‘national agenda’ for the Prime Minister and Chief Ministers to foster cooperative federalism while recognising that “strong states make a strong nation”. It will also interact with other national and international Think Tanks, as also with educational and policy research institutions. The NITI Aayog has been set up after extensive consultations across the spectrum of stakeholders including states, domain experts and relevant institutions. The new body has been set up by a resolution of Union Cabinet as done in case of Planning Commission which was established on March 15, 1950.

 

Ms. Nishi Aggarwal

Faculty

JIMS Lajpat Nagar

Online vs Traditional Shopping

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Online shopping

Online shopping is most convenient for individuals that don’t have time to go to the store. If you’re busy with an online job or online classes then online shopping can sometimes be more convenient. It’s also convenient since you don’t have to drive, catch the bus, wait in a long line, or deal with not being able to find an item. All you have to do is type in the item you’re looking for and it’s there. Once you find the item, you can order it at any time because online stores never close.

In-store shopping can be most convenient for those who are rarely at home and don’t have time to compare prices. It’s especially convenient for those who work outside of home and students on campus. In-store shopping can also be a lot quicker since you don’t have to worry about shipping. All you have to do is grab the item you want, step in line, and buy it

When shopping for clothing, in-store shopping is definitely a better option. The main reason is because you get to try on clothes. If it’s a store that doesn’t have fitting rooms, you can still view it clearly and place it against you. You can’t do this at all with online shopping. You will just have to trust the size and measurements. At times, I received items with completely different measurements than they described.

Traditional shopping

Imagine going to a store, think of your favorite store in the nearest mall to where you live. You get into the store, slowly walking from rack to rack, checking out the display, putting a dress over your body and trying to check out your reflection on one of the nearby full-view mirrors that are placed all around the store. You move on to the next display rack, and probably make another selection and do the same thing you did earlier. This is what traditional shopping is about. Having the ability to physically choose and check out what an item or product is like, would look like, and what its features are. This is why some consumers still prefer the traditional type of shopping over online shopping because for one, it allows them to meticulously check out an item. Some consumers are not quite certain with their own size, sometimes fitting a size that would normally be bigger or smaller than their actual size. So in retrospect, while online shopping has not just numerous benefits and advantages as explained by many online consumers as well as studies and surveys, there are still conventional shoppers who like to check out the product that they are interested in buying.

Online shopping has given any and all types of consumers the ability of being able to buy anything, that is, any type of item or product, regardless of where its location is in any part of the world. What’s more, the consumer does not have to leave the confines of his house or current location to be able to own and purchase the merchandise, item, or product that he wants.

Traditional shopping still allows for more ground to the consumer in terms of being able to physically check out and even try out the merchandise that he wants.

So if you have certain peculiarities, quirks, or habits that you, as a consumer, would have, no matter what type of shopping you choose, whether you would go for online shopping or traditional shopping, the bottom line is that you would always be able to find the best means to whatever suits you in both the money factor and the need or want factor.

 

 

Mr. Prabal Chakrobarthy

Faculty

JIMS Lajpat Nagar

Graphics@Glance

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Graphics enrich Delhi editions of The Hindustan Times and The Times of India in more than one ways

Analytical stories, backgrounders, accident sequences, action-picture led sports stories, the key political developments (triggering Aap-BJP war of words), all embellished with quotes from political bigwigs and celebrities keep the imagination of graphic designers in the two leading English national dailies ignited.

Also, the Delhi editions of The Hindustan Times and The Times of India are vying with each other to leverage the opportunity offered by front jackets and half jackets. Having positioned the slot as the most lucrative advertising opportunity, the onus is now on the editorial (or the advertorial) wings of the newspapers to keep the marketability of these slots alive.

Therefore, long after the novelty of these two most expensive ad slots has worn out, the newspapers are compelled to showcase their best-packaged content here. The bid to outdo each other in developing front and half jackets as the most marketable property of the edition is all too evident. So when there are no ads in the half jackets, the readers find the most readable and often knowledge-driven capsules of the edition, powerfully packaged as a graphic. More often than not these are key sports developments of the day. So be it Saina bagging the Australian Open title or Team India’s “Coach ki Khoj”, half jackets emerge as the top grosser of the day.

Top 10 and the World’s Best 10 Approach

At times the “Top 10” or the “World’s Best 10” approach that the print media strategist devised in face of the “Top down approach” of digital platforms  go into devising the most reader friendly half jackets in print, despite the content scoring zilch on the key traditional news value of proximity.

Graphic 1: The Top 10 Approach

Graphic 1_The Hindustan Times Half Jacket_The Top 10 Approach

(Credit Graphic 1: The Hindustan Times Half Jacket, June 15_The Top 10 Approach)

Identifying, Establishing and Analyzing Trends

Moreover, the use of graphics is not restricted to jackets and front jackets alone. One of the most clichéd role assigned to a graphic is to tabulate statistics establishing the trend referred to in the story. A case to the point is the news report on the human toll on Yamuna Expressway. In an excel sheet presentation of the data, the graphic compared last year’s statistics with the current year’s toll and arrived at the % increase in the death toll. Embellished with the most significant dimension of the story(The Yamuna e-way passes through 5 UP districts of which Aligarh saw the biggest jump in deaths), the graphic targets the readers belonging to or traveling to the five districts of Uttar Pradesh.

Graphic 2: Yamuna Expressway

Graphics 2_The Hindustan Times_Yamuna Expressway

(Credit Graphic 2: June 15, The Hindustan Times, Delhi_Yamuna Expressway)

A front page graphic of the 13th June edition of The Hindustan Times, Delhi illustrates the analytical strength a graphic lends to a trends story. The data (captured as bar charts and pie charts) profiles the social strata, education, and age group of terror suspects linked to Islamic states. The story scores high on the scale of news values and its further enriched by an impactful narrative that hypothesizes class shift in radical terror groups.

Graphics 3_The Hindustan Times_Dark Shadow of Terror

(Credit Graphic 3: June 13, The Hindustan Times, Delhi_Dark Shadow of Terror)

Ground Zero View

Graphics have also emerged as a useful tool in encapsulating political turmoil and converting the news report into an “At a glance” property. Arvind Kejriwal’s battle of words over the disqualification of 21 parliamentary secretaries or the office of profit row establishes this not-so-old trick of the trade. In such instances newsrooms churn out knowledge bytes, timelines or who-says-what inputs for a reader friendly graphic. The most impactful of these are the ones that depict the likely outcome of the turmoil, as are the analytical stories that predict the consequence of the political tussles.

Graphic 4: Office of Profit Row

Graphics 4_The Hindustan Times, Delhi_Profit of Profit Row

(Credit Graphic 4:  June 14, The Hindustan Times, Delhi_Office of Profit Row)

Last but not the least, another unmatched contribution of a graphic is recreation of the accident spots and sequences. Be it a hit-and-run case, the missing Malaysian Airlines episode, or the instance of a CISF jawan rescuing the girl from the escalator of a metro station, the graphics recreate ground zero reality. Not to be missed is the value addition that comes things to remember while using an escalator.

Graphic 5: How the Girl Was Saved

Graphic 5_The Times of India_How the Girl Was Saved

(Credit Graphic 5:  June 13, The Times of India, Delhi_ How the Girl Was Saved)

Preeti M Surya,

Programme Coordinator

Dept. of Mass Communication

JIMS Lajpat Nagar