Rotractors distributed blankets at AIMS


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JIMS as a part of its social responsibility distributed blankets in and around  AIMS campus . On 18th Jan’2017 , The Rotaract Club of JIMS Lajpat Nagar was accompanied by Dr. Amit Gupta, Chairman, JIMS to distribute blankets to the patients.






9th Annual JIMS Distinguished Leader Lecture 2017



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The 9th Annual JIMS Distinguished leader lecture was held on the 17th Jan 2017 at Sathya Sai Auditorium, Lodhi Road, New Delhi. The lecture was delivered by Shri Alok Verma, Commissioner of Police, Delhi, on the topic “Role of Youth In Nation Building”.The lecture focused on  the importance and inculcation of a strong set of values in the youth of today .

Expressions 2017


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JIMS Lajpat Nagar  Mass Communication Department hosted the most awaited event ‘Expressions ‘on 14th Jan 2017 .Students expressed their ideas and imagination through mobile film making, photography, blog writing, storyboard making, Sketching , solo singing and mono acting . The students were   encouraged and the organisation appreciated their talent.



Green Tea : Facts and Health Benefits


Green tea is a type of tea which is made from Camellia Sinensis leaves which have not undergone the process of oxidation. Green tea is native to China and India and has spread to many different countries. It is the most popular tea in China. Chinese teas are said to have an earthy taste as compared to Japanese teas. Depending on the green tea a person desires, it is processed in many ways.


“If you’re cold, this tea will warm you. 

If you’re too heated, it will cool you.

If you’re depressed, it will cheer you.

If you’re excited, it will calm you”.


Green tea was used in many of the traditional Chinese & Indian medicine for various purposes like digestion, healing wounds, regulate body temperature, improve mental and heart functioning.


Some of the possible health benefits of Green tea are as follows :-


  1. Cancer :- As per the reports ,the poly phenol in tea have been shown to decrease incidents tumor. In countries where the consumption of green tea is high, cancer rates incline to be lower. Green tea has also proven to have positive effects on patients suffering from breast, bladder, lung, stomach cancer.


  1. Heart Disease :- Studies published in the Journal of the American Medical Association concluded that green tea consumption is correlated with reduced mortality due to all causes, including cardiovascular disease. As per the studies the people who drank at least 5 cups of green tea per day had comparatively lower risk of dying than those who drank less than one cup of tea per day.
  2. Lower Cholesterol :-An analysis showed that consumption of green tea, either as a beverage or in form of capsule, was linked to modest in total and LDL or bad cholesterol.
  3. Weight Loss :- Green tea helps in weight loss in overweight and obese adults. Other studies have found that green tea promotes prevention of dental cavities, stress, treating skin conditions and reducing inflammation.
  4. Inflammatory Skin Disease : A 2007 study proved hat green tea could be responsible for a new treatment for skin disorders such as psoriasis and dandruff. Those treated with green tea showed slower growth of skin cells and the presence of a gene that regulates the cells’ life cycles.
  5. Diabetes :- Studies related to the relationship between green tea and diabetes have been inconsistent. Some have shown relatively lower risk of developing type 2 diabetes for green tea drinkers.


“Drink green tea to increase your metabolism and keep sugars away from turning into stored fats. Now this truly justifies the benefits of green tea.”




JIMS celebrates Director Sir’s Birthday


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JIMS Lajpat Nagar celebrated its  Director’s Birthday on 2 January, 2017 .The faculty members &staff  wished  sir a hearty and healthy life . JIMS family also  expressed best wishes with the expectation of JIMS Lajpta Nagar reaching new heights under his supervision.






Editors Muse Therefore I am


Editors in stark contrast to bosses are surreal. In my world they appeared as an umbrella that protects, the sun that nurtures, and the moon that brings order to the ecology of a workplace. Editors marked my transition from home to the professional world. The seeds of my connect with the editors were sown by my father, an ardent follower of “With Malice Towards One and All”. Such was his affection for the column that none of our Sunday morning breakfasts concluded without dissecting Khushwat Singh’s Malice. My transition from “Malice” (Khushwant Singh) to “I Muse Therefore I am” (VN Narayanan) was seamless.  The larger than life image of an editor that his column created in my mind had a perfect sequel when one of my father’s subordinates facilitated his meeting with Khushwant Singh.

MJ Akbar, the former editor of The Asian Age, Chandan Mitra, the former executive editor of The Hindustan Times and VN Narayanan, the then editor-in-chief of The Hindustan Times and Shekhar Gupta, editor-in-chief Indian Express- each donned the mantle of an editor in their unique ways. I was in awe of VNN, in good books of Chandan, on the same page with MJ and on friendly terms with Shekhar. Over years I discovered none of the editors that I followed ever gave me a reason to disagree- in their columns as well as in their limited interactions with me.  They were crystal clear in their instructions, evolutionary in their execution, perfect in their strategies and unparalleled in their understanding of human conditions. The professional choices they made and the human beings that they were – their conduct has been my benchmark for all subsequent bosses I have had.

Each one of them has casted a die in my mind. Their personality, stand on the matters of national and international concerns, the choice of words, and the small yet inerasable one-on-one gestures stay etched in my mind. Chandan, even after moving out of The Hindustan Times, was appreciative of the stories we did for The Hindustan Times. Mr. Narayanan, one of the most humble editors I met in my career spanning quarter of a century, symbolized serendipity. MJ was instrumental in giving me the lens to view abundance. Shekhar symbolized a safe space in a foreign land. There have been other editors as well, but none that matched the persona of these four and none that were as dynamic a space for my creative expressions.

Editors are different from bosses, who are the mentors. Pankaj Vohra (HT), Prabha Chandran (HT), N Raghuraman (Dainik Bhaskar), Kalpesh Yagnik (Dainik Bhaskar), Jayanth Kodkani (TOI) – each one of them enriched my world in multiple ways and I hope I manage to pass on their nods of encouragement and approval to my subordinates in the same measure.


Tailpiece acquired a special place in my reading thanks to Vinod Mehta, the distinguished editor of Outlook. Known for his much acclaimed memoir Lucknow Boy, this doyen of the media industry gave a rather amusing interpretation to the term “editor”. Off and on Vinod would conclude his column “Delhi Diary” by informing his readers about the next move of the “Editor”!  Besides being the most written about pet of the capital city, “Editor” happened to be Vinod’s dog. Editor, Vinod would claim in his columns, had two pets- the Lucknow Boy and his wife Sumita.


Preeti M Surya

HOD, BMC Department



Digital media is a form of electronic media where data is stored in digital (as opposed to analog) form. It can refer to the technical aspect of storage and transmission (e.g. hard disk drives or computer networking) of information or to the “end product”, such as digital video, augmented reality or digital art. Florida’s digital media industry association, Digital Media Alliance Florida, defines digital media as “the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education”.

 Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more. Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, including text content, pictures, audio content, as well as video content. Through the history of internet, digital media has been developing in various ways. Here’s we’ll take a look at how it has affected the Internet and ways that it may be integrated moving forwards.

The digital revolution in information and communication technologies has created the platform for a free flow of information, ideas and knowledge across the globe. The new media (internet) has been able to incorporate all other means of communication the newspaper, magazine, radio, television, cinema, photographic image, and video. The consequence is the Internet divergence from mass communication. Not only has it led to normative rethinking on the traditional role of the press, it has also led to the adaptation of publication roles. Apart from the more apparent evolution of the content in mainstream mass media, it has also led to a rethinking of the role of the media professionals.  Added to this is the greater ’interiority’ and also ‘interactivity’ of the audience, which is no longer regarded as a passive entity. The fragmentation and blurring of the media institution is fallout. It is no longer an impervious monolith, but subject to constant evolution by the audience. The proliferation of the new media also leads to reduced social control.


You may have heard of digital media, but you may have no idea what it is and how it can help you out when it comes to marketing. It’s definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more.

Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, including text content, pictures, audio content, as well as video content. Through the history of internet, digital media has been developing in various ways. Here’s we’ll take a look at how it has affected the Internet and ways that it may be integrated moving forwards.

One type of digital media is text; this in fact represented the very first explosion of this type of content out there on the Internet. When the Internet first got big, there was an explosion of content on the web, especially with all the text editors and word processing options out there today. Larger companies started to put date on computers instead of storing it in cabinets, and the internet definitely allowed a great way to share, transfer, and store content as well.

As the Internet grew, images began to appear. Instead of just text emails, soon people could send photos, and soon photo sites for sharing photos began to pop up. Then in the middle 1990s, audio began to become an important part of digital media with the mp3 files that could be easily used. Soon music and more was shared online with sites that allowed you to share audio.

Last in the digital media development was video. YouTube definitely made video sharing a hugely popular form of modern media distribution and this is continuing to grow as we speak today. Now with new technology seen in things like the iPhone, this new form of virtual media is available in handheld devices as well, and no doubt this sector is only going to continue to grow in the future.

Now that you understand a bit more about the technology side, you may be wondering how it can help your business. Well businesses are using digital media for marketing more and more today, realising that there is a huge marketing field out there and that it can help to draw in visitors and can even provide better search engine visibility with you.


Text content can be kept updated on your site and helpful content is a great part of good marketing. Expertise in your field can really help your business and get traffic flowing into your business website. Photos, charts, diagrams, and models are always popular online and will help you to get more visibility as well. Audio allows you to use music on pages or to do podcasts for your business. Creating videos is a popular method of digital media marketing today, and videos do very well in search engines.

With the popularity of digital media, it is definitely important that you continue to create and use it for good marketing and business results. Even if you have to hire someone to help out, the benefits will make it worth the money. So knowing about and using digital media is definitely important for a business success today.


I don’t think there are any rules in life that everyone should stick to anymore. Each to their own I say, and if you agree then you’re on the right track to being a confident individual who knows when to say no.

I think one of the big errors people are making right now is thinking that old-style businesses will be obsolete, when actually they will be an important part of this new civilization. Some retail groups are introducing e-commerce and think that the bricks are no longer useful. But they will continue to be important. The Internet is becoming the town square for the global village of tomorrow.